#ADD RICH SNIPPETS TO WORDPRESS HOW TO#
#ADD RICH SNIPPETS TO WORDPRESS MOVIE#

Let’s replace the content of the existing App.js file with the following: './App.css' Ĭonst articleStructuredData = 'Article',ĭescription: 'This is an article that demonstrates structured data.',ĭatePublished: new Date('T09:25:01.340Z').toISOString(), We now have a simple React app that consists of a single page. In the console, execute the following command: npx create-react-app my-app To show how structured data works in practice, let’s create a React app and add structured data to it. Google provides a Rich Results Test tool that allows you to validate whether your site provides structured data that is eligible to be featured in rich results. A rich result is a search result that the engine singles out for special treatment when it is displayed. Incidentally, there’s a special name for this carousel it’s called a rich result. Now we have a sense of what search engines are using to categorize the page and understand exactly what is powering the carousel in the Google search results. That matches up with headline displayed in the search results. If we look further at the headline property, it reads 'Best ever chocolate brownies recipe'. This means it’s an example of the Recipe schema. If we look at the property, we can see it’s a 'Recipe'. If we grab the content of one JSON-LD section and paste it into the devtools console, it becomes much easier to read: Screenshot of JSON-LD section transformed into a JavaScript Object Literal Looking at the HTML of that page, we find a number of JSON-LD sections: Screenshot of JSON-LD sections in the BBC Good Food website If we click on the first link, we’re taken to the recipe in question. Where did this come from? The answer, unsurprisingly, is structured data. When you look at the screenshot above, you’ll notice that at the top of the list (before the main search results) there’s a carousel that shows various brownie recipe links with dedicated pictures, titles and descriptions. For instance, let’s search for “best brownie recipe” in Google and see what shows up: While structured data is helpful for search engines in general, it can also impact the way your content is rendered inside search results. 'description': 'The most amazing chocolate brownie recipe', JSON-LD is effectively a rending of a piece of JSON inside a script tag with the custom type of application/ld+json. Google explicitly prefers JSON-LD, so that’s what we’ll focus on on this tutorial. Just like there are many different types of structured data, there is a wide range of formats you can use to provide it, including JSON-LD, Microdata, and RDFa.

For instance, you’re likely to use Article a great deal more often than, perhaps, MolecularEntity. There are many types of structured data available, from popular options to those that are more niche. You can read about all of them in depth at, which is maintained by representatives of the search engine community. There are hundreds of types of structured data available. You can reliably state in a language that Google understands, “This page is an article that has this title, a description, and and image and was published on this date.” This standardized format allows you to explicitly declare the type of content the page contains. To make it easier for search engines to digest the content of your site, you can embed a standardized format known as structured data within a page. HTML is all about presentation and it can be structured in a variety of ways. However, scraping HTML is not a particularly reliable way to categorize content.

Google, DuckDuckGo, and other search engines are proficient at understanding the content of websites. We’ll illustrate how this works by building a simple React app that incorporates structured data.

#ADD RICH SNIPPETS TO WORDPRESS HOW TO#

In this guide, we’ll show you how to add structured data to your site.Īdding structured data helps search engines such as Google understand your content and get it in front of more eyeballs. If you have a website, making it discoverable is of paramount importance.

#ADD RICH SNIPPETS TO WORDPRESS MOVIE#

John Reilly Follow MacGyver turned Dev 🌻❤️ TypeScript / ts-loader / fork-ts-checker-webpack-plugin / DefinitelyTyped: The Movie React, structured data, and SEO

Add rich snippets to wordpress